In my post about intranet reporting I outlined what I thought was the bare minimum you need to report on with respect to your intranet.
I’ll outline here some of the free and paid analytics options you’ve got along with how you might use them.
Free intranet analytics tools
SharePoint 2010 provides quite good search analytics, and with some work you can get the bare minimum intranet reports about usage and users. In SharePoint 2013 the way that the reports is laid out changes, the “web analytics” service application isn’t part of SP2013. Similar reports to SP2010 are available in SharePoint 2013 but from a different location : Central administration -> Search service application -> usage reports . At the site collection level you can get search/usage reports from : Site collection administration -> Popularity and search reports
Other CMS tools will have some form of reporting. A good source for information on these is the CMSwire website
You can use Google Analytics on your intranet if you want to. It’s limitation is that you don’t get details about individual users.
Piwik intranet analytics is an opensource tool which has a free intranet analytics option, as well as a paid option which is designed for use with SharePoint (see below). It makes good use of SparkLines and has at least one very interesting report, the transitions report.
Paid for intranet analytics tools
AngelFish analytics for SharePoint on premise and SP online USD1300 – USD6000 per year Licensed by group of reports (usually one group per website). The reports visible on this site seem to have taken their inspiration from Google Analytics in their styling and design.
HarePoint analytics for SharePoint – USD3 per user. This means every person who has access to your SharePoint installation pays USD3 per year. Price per person goes down the more you order. The report examples provided are barchart / data table in style and could use some input from Edward Tuffte.
Then there is WebTrends, recently feted by Forester as an analytics leader.
WebTrends SharePoint Analytics does not list a price on their website. I’ve asked them for one, I’ll edit the details in here. The reports displayed on their site are all shown on tablet devices.
Piwik SharePoint Analytics – is a paid for analytics tool, they don’t list the price on their site, from the opensource Piwik analytics team.
[added 6 Mar 2015]
Ngage analytics for SharePoint 2010 and 2013 (Thanks Kelly for letting us know about this one, and the IntraTeam site for an indication on price). According to a comment on the IntraTeam website pricing is per front end webserver and in the USD20,000 plus a % for maintenance. That was in 2013 so things may have changed since then.
Their reports are very interesting in that they group the available SharePoint data by type : Consume, contribute, connect and adoption. In effect adding value to the data by beginning to turn it into actionable information. Whether you use this product or some other I recommend you begin thinking about using these types of groupings to your reporting methodology.
Which intranet analytics tool to choose
In 15 years of being an operational intranet manager, I’ve tried a lot of different analytics techniques. Many with most of the work invisible to 99% of staff and senior management.
To decide which tool is the right one for you go back to your organisation’s vision/strategy/5 year plan document. Marry that with what your senior staff have told you (on the intranet of course) over the past 6 months or year. This will give you an understanding of what they are thinking and keen to drive forward. NOW decide on measures which will indicate how the intranet is facilitating those objectives.
I would recommend a phased approach : take what ever system you’ve got and spend 1 hour a day on it for one week. Get yourself one report that tells you something about your intranet users that the senior team want to know. If you’re really keen marry the intranet report with some information that you have e.g. have your analytics tool provide a list of 100 unique users with the most visits in a month. Export that into a spreadsheet then match it up with a list of all staff names and the departments they are in. You’re then able to provide a report on which departments have users that visit the intranet the most. Now visits isn’t a great measure of anything other than the person opening a browser window and seeing the home page of your intranet, so spice it up a bit by removing the home page from your 100 unique users starting report. Do the same process and compare the differences between the two end reports. You may find that the department visiting the home page the most is not the one getting the most value out of the intranet.
Good luck – measuring and thinking are the keys.
Let me know what you’ve actually done and how you got value from it.
References for sharepoint analytics tools
SP2013 search and usage report locations
How to get Google analytics working on an intranet
Some of the limitations of Google analytics on an intranet
AngelFish analytics for SharePoint