This is for those of you starting to wonder why you get asked for intranet analtics and then nothing happens with the report you provide.

The trick is to not provide reports, but ask┬ámore of those requesting reports from you. Find out why they want the report they’re asking for. What problem in the organisation are they trying to solve or look at ?

Avinash Kaushik’s blog Occams Razor has a wonderful post on this topic : it’s long but well worth the read.

Rebel! Refuse Report Requests. Only Answer Business Questions, FTW.

Don’t report on analytics – Provide answers
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